Five Steps in Marketing…
Time to begin a new series… on marketing… the last in the triad of “getting business.” The other two elements are generating leads and making sales. Like the legs of a stool, all three are equally...
View ArticleUrgent vs Important…
Got this from a newsletter to HOA (Home Owners Association) board members(*). Struck me as such a good idea I decided to share it here. It is called the Eisenhower principle. In a 1954 speech, US...
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Setting up your team of advisors…
As a consultant, you’re offering your expertise as a more efficient way to do things. Follow your own advice, and hire the expertise you need. Years ago a new consultant (and fellow engineer) was...
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That’s what partners are for…
Two years ago this week my good friend and business partner of 40 years passed away from cancer. Time has softened the pain, but the sense of loss is still there. While I generally recommend against...
View ArticleOn Competitive Advantages and other Buzzwords…
Time for a mini-rant, against advice often promoted by those wanting to sell you something. For years, it was very popular in marketing circles to identify your USP (Unique Sales Proposition.) Large...
View ArticleConsulting Fee Study…
Here is a link to a recent fee study by Consulting Success. While this blog focuses on general business consulting, technical consultants should find this of use as well. FYI, typical fees at Kimmel...
View ArticleDo I Need a License to Consult???
Some times yes … sometimes no… sometimes maybe… Here is a quick overview: –If you are a business consultant, you probably don’t need a license other than possible tax licenses. There are no licensing...
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Bigotry and business don’t mix…
Time for a mini-rant… While I try to stay politically neutral, this seems particularly appropriate these days… Don’t mix business with bigotry! Last year I read about a pizza place that was under fire...
View ArticleWebinar – So You Want To Be a Consultant?
Curious about consulting? How to get started? Join me for this FREE one-hour webinar. Thursday, February 8, 2018 at 2PM EST Register Here Sponsored by the IEEE* Consultants Network *Institute of...
View ArticleThe Synergy of Training and Consulting…
If you are a consulting firm, consider adding training to your services… if you are a training firm, consider adding consulting. There is a strong synergy between the two. I recently enrolled in a...
View ArticleDo The Hard Stuff … Not The Cool Stuff…
When trying to decide on what to consult… don’t go with the cool stuff that everybody else wants to do (and thus won’t pay for)… rather, go with the hard stuff that others don’t want to do (and will...
View ArticleAn epiphany on financial priorities…
Time for a mini-rant… While walking the dog (Sami the Shih Tzu) a few nights ago, I was struck with an epiphany of sorts. It involved a neighbor and his vehicles. Parked in his driveway were a new...
View ArticleFree Recorded Webinar – So You Want To Be a Consultant?
Curious about consulting? How to get started? My FREE one hour introductory webinar on consulting is now available on line. Click here. Learn some basics on how to start, build, and maintain a small...
View ArticleSome consulting sales resources…
Is sales a dirty word to you? Does it strike fear to pick up the phone and talk to a stranger? And do you need to sell in the first place? After all, as a consultant, the world should simply recognize...
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My top 5 mistakes as a consultant…
Making mistakes are part of starting and growing any business (including consulting firms.) In fact, if you’re not making some mistakes, you’re probably not trying hard enough — nor are you learning....
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Prioritize you clients…A/B/C…
In a recent discussion with a young consultant, he expressed concerns about handling his ever growing list of clients. (He is obviously doing a good job…) Having been at this game a bit longer, I...
View ArticleConsulting Fee Study – 2018…
Here is a link to a recent consulting fee study from Consulting Success. Over 33,000 consultants were polled, including Yours Truly. Not sure how many responses, but with that size database the results...
View ArticleOn joining the “Laid Off Twice” club…
Here is a reply to a post by Cubert at Abandoned Cubicle regarding layoffs… which somehow seems appropriate for Labor Day… Best damn thing that happened to me – twice. The first time got me thinking...
View ArticleHow to handle “Let me think it over…”
Here is a blunt but polite way to handle this common objection to moving ahead with a consulting project, from my friends at the Rain Group. It is called “Get a Reality Check.” “Most of the time I...
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Which customer niche…B2B, B2C, or B2G?
When considering WHAT to consult about, you should also consider WHO you will serve. There are three general niches to consider: B2B – Business to business B2C – Business to consumer B2G – Business to...
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