Consulting Workshop – Phoenix AZ…
You are invited to attend a one-half day consulting workshop on the Arizona State University campus on November 12, 2022. Cost is minimal ($25) and includes lunch. This event is sponsored by the IEEE...
View ArticleFour Pricing Rules…
Here are four pricing rules I shared as a comment a Blue Penguin Marketing, a favorite blog I follow. –Always set your fees to make a profit — that way you can’t go broke –Never cut fees — cut scope...
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A Marketing Gimmick That Worked…
Although not a big fan of marketing gimmicks, here is one that proved successful for us. Beer was involved… The back story. When I moved to AZ in 1996, I ended up with a 602 phone number, while my...
View ArticleFrom the Mailbag… Final Reports and Security…
Here is a recent question from blog reader regarding client reports: I’m looking at moonlighting, and have been enjoying digging through your blog. So far I have one quick question – did you have to...
View ArticleAny Regrets About Jumping???
Here is an answer posted to the question “Any Regrets About Retiring Sooner?” at a private financial forum to which I belong. I thought the question applicable here regarding making a JumpToConsulting....
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Appearances Can Be Deceiving…a Humorous Personal Story…
Never judge a book by its cover, right? And never judge this consultant by what he is wearing – particularly on the weekend… The more I thought about the following personal story, the more humorous it...
View ArticleShould I Take a W-2 Project???
This post is in response to a question posed by the AICN (Alliance of IEEE Consultant’s Networks.) A company posted a “consulting position” on the Consultant’s Finder that sounded a lot like an...
View ArticleFive Tips to Avoid Being Sued…
Good advice from Craig Thompson, JD/EE/PE, an engineering colleague turned attorney. I first met Craig many years ago as an engineer in Minnesota. He now practices patent law in Texas. These five tips...
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Insurance Question Updates…
During our most recent FREE Monthly Teleconference, questions were raised about insurance. This led to an interesting discussion I thought best to share here. But first, let me share some personal...
View ArticleA little marketing experiment that worked well…
Here is a follow on to a recent post about a marketing experiment shared with my colleagues at Teach Your Gift Pro. Thought I would share a recent marketing experiment – a free one hour “Lunch &...
View ArticleHow We Made $15+ Million by Adding Training To Our Consulting…
For over 25 years, training was an important part of our consulting business. Financially rewarding, too. But I must confess we didn’t plan it that way… Here is the story, as shared with colleagues in...
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2020 Annual Review…
As the year ends and another begins, it is once again time to reflect and plan. Got this idea years ago from The Art of Nonconformity, and have done it each year since. As always, I’ll review three...
View ArticleTen Guiding Principles at KGA…
This post was inspired by a recent post at Consulting Success, titled Our 10 Guiding Principles:Inside our Consulting Business and Life. It resonated with me, and got me thinking about the principles...
View ArticleDon’t let fear hold you back…
Good advice from a recent newsletter by Bob Bly, fellow engineer turned successful copywriter and consultant. I could not say it better myself. Dear Direct Response Letter Subscriber: Subscriber GR...
View ArticleWhy I use a Financial Advisor…
With tax time* upon us, I thought it might be helpful to share my thoughts on financial advisors (aka consultants.) I am all in favor of paying for sound financial advice from professionals. Although...
View ArticleThree key questions for those curious about consulting…
Ran across this advice years ago, and it has guided me through several job changes, including becoming an independent consultant back in 1987. The advice consists of three questions: COULD I do it?...
View ArticleDon’t fret about giving away advice…
Giving away advice can be good marketing, and inexpensive too. This was prompted by a recent query. With rare exception your potential clients do not want to “steal” your ideas — rather they want to...
View ArticleWho is your ideal client? And how to find them…
The Number One question I’m asked by those interested in consulting is “How Do You Get Your Clients?” My Number One answer is usually “Peddle your behind off.” Meaning, if you are not willing to market...
View ArticleThree reasons not to take on friends or relatives as clients…
Good advice from a recent newletter. Based on personal experience, there is too much risk for blowback and hard feelings. #1–Your friend or family member might not have any clue about market rates for...
View ArticleDon’t be an e-mail pest…
Time for a mini-rant. In recent months, I’ve received numerous unsolicited e-mails that follow this format: The first e-mail offers some unwanted service, like updating my website, increasing my leads,...
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